Writing: Business Proposal for Arcane Fantasy T-shirts
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The target market would be fantasy gamers, goths, historical reenactors, and pagans. These groups form communities online and have targeted interest in ancient, magical or historical art and symbols. By creating T-shirts that feature this type of art, we can appeal directly to this market and their desire to express their interests by wearing our products. Many of these communities overlap and share common members, and they often share tips on where to find products that interest them. The target market would be fantasy gamers, goths, historical reenactors, and pagans. These groups form communities online and have targeted interest in ancient, magical or historical art and symbols. By creating T-shirts that feature this type of art, we can appeal directly to this market and their desire to express their interests by wearing our products. Many of these communities overlap and share common members, and they often share tips on where to find products that interest them.
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Because these groups tend to visit large community websites, focused advertising, affiliate programs and word-of-mouth would create a customer base. The T-shirts feature arcane and ancient symbols and art and by adding a description to each item, people using search engines to find those terms may also be drawn to the site. Newsletters and message boards are two other ways to retain the interest of existing customers by creating an affiliated community that provides some information and a place for discussion, while still maintaining a focus on T-shirt sales.